Exoticca, the online travel company offering bucket-list trips at unbeatable prices, appointed Kingstar as Agency of Record in September 2024 after struggling to see positive results in Canada across previous years, having already worked with three other agency partners. The goal: increase brand awareness across English Canada while properly measuring TV impact and ROI, and lowering CPP and CPM in market — reaching adults 35+ with 15s and 30s creative across Linear TV and CTV.
The Execution
When we took over the account, we identified multiple opportunities to be more efficient with Exoticca's media spend — including channel selection, creative length, percentage of spend in prime, shorter booking periods, DR rates and more.
The Results
Kingstar helped Exoticca reduce their TV CPMs from $4.75 and a $750 CPP in Q4 2024 to a $1.52 CPM and a $235.37 CPP across January-August 2025 — lifting TV ROI from 2.5x to 8x. Canada is now Exoticca's second-largest market worldwide, making up 24% of total revenue, and the brand has grown over 2x in Canada since September 2024.
What we do
Analyze
We will measure how much online activity is generated by offline advertising like TV & Radio.
Target
Kingstar provides clients timely, accurate results for all TV, Radio, Digital, Out of Home and OTT Campaigns.
Measure
We go beyond traditional agency reporting and use 16 years of data to create unmatched proprietary audience measurement.
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