Wise, the global money-transfer platform, set out to increase unaided awareness in BC and Ontario by 5% within 12 months. Targeting adults 26-40 with household incomes of $130k+ — expats and frequent travellers to the US, Europe and Mexico — we created a full-funnel campaign strategy across Linear TV, CTV, Radio and OOH, using Nlogic and the Commspoint planning tool to plan total reach and frequency across every channel, with 30s and 15s video and audio creative.
The Execution
Using the Nlogic Video Planning tool we built a total TV campaign across Linear & CTV to maximize reach with a combination of ROS and Prime inventory. Radio ran as a mix of host-read and standard ads across top stations in Toronto and Vancouver, while OOH delivered targeted digital and static billboards — subway station takeovers, streetcar wraps, in-airport and highway placements.
The Results
Through optimizations, strategic media placements and in-depth analysis of each channel, we achieved Wise's unaided awareness goals in month 3 in BC and month 4 in Ontario — well ahead of their 12-month target.
What we do
Analyze
We will measure how much online activity is generated by offline advertising like TV & Radio.
Target
Kingstar provides clients timely, accurate results for all TV, Radio, Digital, Out of Home and OTT Campaigns.
Measure
We go beyond traditional agency reporting and use 16 years of data to create unmatched proprietary audience measurement.
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