Posts by Ade Cooper

CTV in Canada – What’s the Reality? Full Webinar Our Senior Director of Sales and Marketing, Geoff Crain, hosted a webinar discussing the current state of CTV in Canada. The webinar covered various topics, including a comparison of CTV in Canada and the US, CPM prices, viewership of live sports in Canada, DSPs, and more.…

Effective Brand Strategies for B2B Companies In today’s business landscape, branding is more important than ever, particularly for B2B companies. The right brand strategies can help B2B companies stand out from the competition, create a strong reputation, and ultimately drive sales. B2B advertising strategies for B2B companies need to be precise in order to avoid…

Five Ways to Make Your Connected TV Ads Stand Out Connected TV (CTV) is becoming a more popular way to reach audiences with the rise of smart TVs and the cord-cutting audience. As a result, it’s important to ensure that your CTV ads stand out from the competition to drive response and fuel engagement. While…

What is Shoppertainment and Why Does it Matter? Shoppertainment is a relatively new concept that combines aspects of shopping and entertainment into one experience. This method of retailing is becoming increasingly popular due to its ability to create a unique and exciting shopping experience for consumers. It is often implemented using a variety of methods, such…

The Importance of Understanding UX/UI – Even if You Aren’t a Developer As technology continues to advance, UX/UI design has become increasingly important in the world of web design and development. In fact, many businesses are now prioritizing it in order to increase user engagement and satisfaction. But what exactly is UX/UI design, and why…

The Importance Of Product Packaging In 2023 With the increase in online shopping (specifically through platforms like Amazon), many see product packaging as an afterthought. Typically, packages arrive in the mail in a standard brown cardboard box or a generic envelope lined with bubble wrap. Its main use is protecting the product. If the product…

The Benefits of Working with an Advertising Agency Advertising plays a crucial role in brand engagement, reaching a wider audience and revenue growth. Advertising agencies help businesses to develop and execute their advertising campaigns effectively. Here are some of the benefits of working with an advertising agency and why you may want to consider collaborating…

How to Overcome the Fragmentation of TV Audiences Audience fragmentation is a major challenge for TV advertisers. With the rise of connected TV and streaming, viewers are watching content across a variety of platforms. This has led to an increase in audience fragmentation, making it difficult for advertisers to reach their target audiences. Fortunately, there…

CTV and DOOH Aren’t the Cookie Cutting Solution, but They Can Help Cookies have been the main source of data for advertisers, however, with the demand for privacy, transparency, choice, and control, cookies are being phased out from the major internet browser providers. This has caused panic and worry among many in the industry, but…

Here’s What to Consider When Building Your Next Linear TV Campaign Linear TV is the second oldest advertising platform and continues to stay relevant alongside emerging new technologies like Meta, OTT & TikTok. 85% of Canadians ages 2+ are reached weekly through television and watch approximately 707 million hours per week. Canadians also say they are most…