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Meet Kingstar Media’s Chief Motivation Officer, Peri! No matter what industry you’re in, every office needs that one special pick-me-up for when the going gets tough. Luckily for us here at Kingstar Media, our company cheerleader is always there when we need her: our Chief Motivation Officer, Peri! Named after Nando’s Peri-Peri sauce, a condiment…

How To Successfully Advertise To Generation Z As the trend of social media and smart devices is slated to continue to grow well into this new decade, it’s an easy bet that marketing trends will similarly focus on this burgeoning digital frontier. With a huge amount of the world’s population already connected to the online…

Distillery District of Toronto – What Makes Our Location Unique and What Opportunities it Provides Kingstar Media’s office is located in the Distillery District of Toronto. A huge travel destination, the district is well-known today for hosting modern arts, culture, and entertainment, while blending with the historic Victorian Industrial architecture of our city. With an…

Why Is It Better to Use a Digital Media Buying Agency Rather Than Doing It Yourself? While it can be argued that anyone can handle their own social media and digital campaigns during the early stages of their own start-up brand, there are still notable benefits that make marketing agencies the preferred approach. Most importantly,…

Media Planning vs. Audience Planning Better defined as the act of selecting the right mix of media channels, air-times, and content to best suit an advertising reach, media planning has long been the marketer’s tried and true method for launching an advertising campaign. As radio and television became two of the best mediums to quickly…

How to Increase Organic Traffic to Your Company’s Site in 2020 With the latest turn of the decade, marketers are already looking ahead for the latest trends to help benefit their companies’ digital campaigns for years to come. As the 2010-2019 decade brought upon the massive social network boom that’s still growing today, there’s a…

Trends That Changed in Advertising in 2019 and Predictions for 2020 With the new year and turn of the decade finally here, marketers have already begun looking forward to the future for the latest trends in advertising. As the 2010s brought about a huge emphasis placed into social media advertising and other digital marketing campaigns,…

How to Approach Multi-Platform Marketing The new digital frontier brought about from the turn of the century has opened the doors to many new and exciting opportunities for companies. Not only reaping the benefits from advancements such as online shopping and systematic audience targeting, a brand’s marketing efforts are also no longer limited by commercial…

What Makes Kingstar Media The Best Canadian Digital Radio Agency? Treating digital streaming services as radio’s equal and not its competitor, Kingstar provides expertise in advising marketing on both platforms, with each lending its own respective benefits. Stated in our article about the significance of radio advertising and media buying, radio still proves to be a…

Reaching the Canadian Audience Staying on Top of Research Trends At Kingstar, we place top value in following research on the Canadian population. In order to help us better gauge how to plan for upcoming marketing campaigns, we keep careful eyes on media consumption studies and other key surveys done here in Canada. For example,…