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Using AI to Generate Ads Artificial intelligence (AI) has come a long way in recent years, and it has the potential to revolutionize the way we do many things, including writing. Using AI to write a blog post can have several benefits, including increased efficiency and the ability to generate high-quality content in a short…

Brands Who Did Black Friday Right Black Friday and Cyber Monday may have come and gone, but they gave us key insights to prepare for the next big sale date: Boxing Day. Looking back, we can see that some brands applied a strong strategy to their creative to make effective ads. Keep in mind there’s…

How to Make Your Brand Stand Out Online this Black Friday/Cyber Monday  Black Friday and Cyber Monday are two of the biggest sales events of the year. With approximately 186 million online shoppers in 2021, there is not a more important time of the year for digital marketers. Last year, approximately 47 million shoppers purchased goods from Shopify-powered stores,…

Don’t Sleep on the Silver Economy Discovering what medium to reach a target demographic on is important to any marketing strategy. As we know, Gen-Z individuals are digital natives who were born and raised in a digitalized realm and are frequent social media users. However, this does not mean older generations cannot be reached on…

Advertising During a Recession Advertising during a recession is no easy task. There are many important and strategic moves that need to be made in order to remain profitable, especially with consumers spending less. Considering that inflation has increased by about 7.5% globally between 2021 and 2022, brands need to be mindful with their approach to advertising.…

Planning Media for Next Year? Everything You Need to Know for 2023 With the Covid-19 pandemic emerging almost two-and-a-half years ago, we have adapted to new forms of living within our society, whether it’s working remotely or shifting to a more digitalized realm. The switch to a more digital world has affected advertising significantly and…

How to Add Incremental Revenue via CTV Advertising in Canada In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands focus on search and social platforms, Connected TV advertising may be a viable option for those with a larger budget. CTV is a great alternative…

NFTs and E-Commerce: What Should You Know? NFTs are virtually everywhere. Artists, collectors, and domain buyers/sellers are using their skills to generate a cryptocurrency income. However, as the popularity increases, so does the NFT marketplace. This has caused spillover into other industries including fashion, video games, and e-commerce. While it isn’t as common to sell…

Pinterest Marketing: Is it Worth Investing in? Pinterest is full of endless content, making it appealing to advertisers and marketers alike. However, it is important to determine whether it’s the correct platform for your business or brand to advertise on. While it has the potential to drive conversions, there are some key factors to consider.…

How to Improve Email Marketing Open Rates Email marketing campaigns can be an effective direct response strategy to reach your audience: it contacts consumers directly and offers them a sense of exclusivity. However, it can be hard to maintain a good open rate. There could be several reasons why your audience isn’t opening your emails, but by…