Case Study

68% DROP IN CPM 220% INCREASE IN TV ROI 3x MEDIA INVESTMENT YEAR OVER YEAR Exoticca, the online travel company offering bucket-list trips at unbeatable prices, appointed Kingstar as Agency of Record in September 2024 after struggling to see positive results in Canada across previous years, having already worked with three other agency partners. The…

$85 TARGET CPA – BEAT EVERY MONTH IN YEAR ONE 100% OF MONTHS AT OR UNDER TARGET CPA 4 PREMIUM CHANNELS IN THE FULL-FUNNEL MIX ClearScore, the free credit score and financial wellbeing platform, appointed Kingstar as Agency of Record in February 2023 after struggling to see positive results in Canada with their global agency.…

5% UNAIDED AWARENESS GOAL HIT AHEAD OF TARGET 3 MONTHS TO AWARENESS GOAL IN BC 4 MONTHS TO AWARENESS GOAL IN ONTARIO Wise, the global money-transfer platform, set out to increase unaided awareness in BC and Ontario by 5% within 12 months. Targeting adults 26-40 with household incomes of $130k+ — expats and frequent travellers…

200% LOWER FRENCH CPL THAN TARGET 3x INCREASE IN ROI 6% LOWER ENGLISH CPL THAN TARGET Babbel, an online language-learning subscription-based platform, teaches users how to read, write, listen, and speak in a variety of different languages. The campaign execution details consist of DR focused linear TV, with a focus on Entertainment, Sports & News…

250% INCREASE IN LEADS 4,000% BUDGET INCREASE SINCE TEST 11M+ IMPRESSIONS DELIVERED TO DATE Willful, an online wills company that allows individuals to create legally valid wills, powers of attorney, and other important estate planning documents from the comfort of their own homes, was looking to increase its brand awareness and leads through digital advertising…

265% ROI INCREASE 175% LEADS INCREASE 61% COST PER LEAD DECREASE Trivago, the world’s leading hotel search website with more than 1 million unique visitors each month, turned to Kingstar Media to execute a direct-to-consumer campaign. The goal was to grow the brand in Canada while maintaining target KPIs. The Right Approach With increased customer…