Posts by Ade Cooper

How Kingstar Media is Reaching Cord Cutters The term “cord cutters” refers to people who cancel their cable subscriptions and switch to other media providers. This can include streaming services, and other digital on-demand services. The shift affects companies who rely on traditional broadcast marketing because of the decline in viewership, however, the best way…

Digital Out-of-Home Advertising What is Digital Out-of-Home (DOOH) Advertising? Digital-out-of-home (DOOH) advertising, put simply, is outdoor advertising with the addition of digital elements. It utilizes digital screens to deliver content to individuals, for example, through digital billboards and television screens. While traditional out-of-home (OOH) advertisements are singular images that are fixed and rarely changed, DOOH…

5 Reasons Why Direct-to-Consumer Brands are Rushing to Television DTC Brands Are Seeing Success On Traditional Television Nearly $460M entered the US National TV market in Q1 of 2020, from 110 FIRST TIME advertisers across 59 different categories. Of the new advertisers, 60 Direct to Consumer (DTC) brands across 30+ categories spent $144M+ on national…

Performance Driven Connected TV What is Connected TV? In recent years, there’s been a major shift in the way we consume television. Although linear TV is still the most popular way for Canadians to consume television, connected TV is becoming increasingly popular in Canada. Cable growth is decreasing, creating new opportunities for advertisers to reach potential consumer…

What is the future of Canadian Television? THE FUTURE OF LIVE TELEVISION The amount of time spent watching television within Canada is only increasing. Canadians as young as 18 years old are contributing to the overall television watch time in, viewing just under the same amount of television as Canadians aged fifty-five and up. Although OTT…

How to Buy TV Ads in Canada Why “Linear TV” Traditional “linear TV” remains the most popular way for Canadians to consume television content. Over 85% of Canadians 18+ are reached by linear TV each week, dwarfing any other ad supported video platform. Four (4) major TV networks in Canada own the vast majority of…

Building Customer Personas to Your Brand’s Advantage In the past decade, technological advancements have allowed brands and marketers to target the most specific niches. Brands with a hypothetical digital profile of customers’ interest based on data such as past purchases, internet searches, and interactions have researched examples for audience tracking and targeting for an impactful…

Three Effective Performance Marketing Tactics For 2021 Performance marketing is an online advertising strategy that has become increasingly popular over the last 2 years as it ties revenue to advertising spend. Some of the desired “performance” goals can be more sales, leads, or clicks. We’ve been able to bring forward three effective performance marketing tactics that…

Using Dynamic Ads to Test Multiple Creative Iterations Dynamic ads are a unique type of advertising technology that has defined recent trends in digital media buying over the past few years. Simply defined as advertisements that automatically change to best adapt content and promotions based on a buyer persona, dynamic ads are key to modern…

The Three Most Important Aspects of Digital Campaigns Digital marketing campaigns have become a prime focus for many brands and agencies over the last decade. Considering the number of advantages ranging from audience tracking to analytic data, it provides better insights into what helps your brand’s marketing succeed. In our research based on years of…