Posts by Ade Cooper

How Kingstar Direct Can Bring Your Product Direct To Consumer With the significant drop in traditional retail sales due to the pandemic, brands know they need to refocus and grow DTC sales to survive and, in fact, prosper. In 2020 Kingstar Direct pivoted its focus to help partners reach those goals while driving target MER/CPAs. Driving ROI…

What DTC Brands Learned About Digital Marketing in 2020 and What it Means for the Future With the light at the end of the tunnel visible and the extending difficulties of 2020 seemingly reaching its final corner, the marketing world has begun to settle and plan for the non-pandemic riddled future. However, among all the…

Adapting To The New Customer Environment Under A Pandemic – Podcast Transcribed Our digital director, Geoff Crain, and Director of Sales & Business Development, Adam Seaborn, Joined the Loudspeaker podcast to discuss how consumer needs have changed since the start of the pandemic. They also discussed how Kingstar Media has adapted to the changing environment. The episode…

How to Reduce CPM Costs On Paid Social Cost per thousand (CPM) impressions can fluctuate significantly throughout the course of a campaign. Although brand exposure from paid social impressions is often a priority, achieving it efficiently can be difficult. Facebook CPM’s can drain your marketing budget and affect ROI. Therefore, it is important to identify ways…

Testing New Creatives and Why It’s Important Testing new creative often feels like gambling, as there is only a 65% sales success rate from creative. Every digital marketer knows that it is difficult to find new creative that outperforms the control (the winning creative). This high failure rate is often daunting and humbling, but it highlights…

Why the First Three Seconds of Digital Video Ads Are the Most Important Platforms such as Facebook, YouTube and Hulu have become a highly profitable advertising space over the past decade, offering brands many media buying opportunities to play their ads before, during, or after content on the platform. However, due to the high usage times…

Why Marketers Should Think Creative First Marketing is most successful with compelling creative. The true heart of marketing comes from the creatives: graphic designers, social media managers, brand managers, copywriters, and the like. In a driving consumeristic society, marketing-driven by creative is the best strategy to secure sales and brand awareness. Creativity is without a doubt…

Kingstar Media Named Among Top B2B Leaders in Canada in the Latest Clutch Report Award-winning performance-based marketing advertising agency Kingstar Media has just been named among the top B2B leaders in Canada in the latest report from Clutch, the leading B2B ratings and reviews platform. Kingstar Media was ranked among marketing and advertising agencies. The Clutch report named…

The Importance of Repurposing Content and How to Do It In marketing, it’s bound to happen that some content will perform better than others. There are analytics, market research, and targeting that can lead ensure campaign content will achieve success. Luckily, thanks to the varied platforms for both digital and traditional marketing, marketers can repurpose…

How Video Marketing Can Maximize Brand Voice New Avenues For Videos Video has always been an effective medium for marketing. Since television popularized the space for video advertising and established it to maximize mass brand reach, the video has been the go-to marketing tool for decades. Recent trends even seem to add more to the…