Posts by Ade Cooper

How the Value of Canadian Currency is Positively Impacting U.S. Advertisers The United States’ dollar has typically been valued more than Canadian currency. With the low Canadian dollar of 2020 continuing into the new year, a single Canadian dollar is currently valued below the U.S. dollar by about 20 cents as of February 2021. This…

How to Market Gaming to Consumers in New Markets Over the course of the past few decades, gaming has been steadily growing to become one of the world’s biggest industries. No longer a niche hobby, gaming has become a sustainable industry with many livelihoods and careers stemming from playing them alone. In fact, with the…

How to Create Performance-Driven Content for Social Media Social media should not feel like a constant gambling game. The ever-shifting landscape of social platforms can sometimes do more harm than good. No matter how well telegraphed a certain strategy or marketing angle can be, brands can, unfortunately, hit strides where social media marketing didn’t hit…

How the New iOS 14 Update Impacts Digital Marketing for 2021 The newest iOS 14 update to Apple devices featured a massive overhaul of the iPhone user interface. Featuring redesigned widgets for device Home Screens, additional features for Messages, Maps, and much more, iOS 14 has a few secrets and surprisingly big changes that could…

The Best Social Media Strategies To Use in 2021 Jumpstart 2021 Like most of the world, we here at Kingstar Media are eager to leave this year of hardships and challenges far in the past. With an eye towards the future, we are carefully preparing for what the next steps in marketing and media buying…

How to Create Branded Content that Drives Sales Content That Drives Sales The days of brands creating ads and content solely for a single marketing channel of television, radio, and print media are long gone. With so much of our lives being connected online, the modern world of advertising is similarly focused on digital content…

What Makes Kingstar One of Canada’s Top Paid Social Agencies? For nearly two decades, Kingstar Media has serviced Canada as its top media buying agency, securing top-performing ads through connections, skill, and innovation. But with the marketing world always so quick to change and a much larger focus placed on the digital space in recent…

How to Advertise in The Travel Category in 2021 Travel took a major hit this year. With most traveling abroad continuing to be banned, travel-related industries have been in an ongoing mad scramble to make sense of the current unknown, especially with the pandemic looking to bleed well into 2021. Though it is difficult to…

How to Properly Attribute Web and TV Media Media attribution is key to measuring marketing success. If your brand has pursued any sort of marketing campaign, you have most likely tried to measure its conversion rate and how much a part of it drove sales and engagement increases. Thanks to the abundance of data available…

How to Create Efficient Black Friday Ads for 2020 As we discussed in our previous blog about Black Friday and Cyber Monday, this year’s upcoming holiday shopping season is looking to be the biggest one yet. Despite it happening primarily online this year, the interest in holiday deals continues to increase, with analysts predicting high…