Posts by Ade Cooper

How to Create Efficient Cyber Monday Ads for 2020 With Black Friday and Cyber Monday unifying for one extended holiday shopping season this year, it’s important to strategize and best prepare efficiently. Especially considering brick and mortar retail stores are choosing to focus solely on online deals to help reduce store traffic and COVID-19 spread,…

How to Plan for the Biggest Black Friday and Cyber Monday Ever It’s going to be a big November this year! Every year it seems that more customers and companies are partaking in the “festivities,” of Black Friday and Cyber Monday, making the rarity of camping out in front of a store for doorbuster deals…

The Rise of E-commerce During COVID-19 With an increasing number of people working and spending time at home due to COVID-19 quarantine protocols, e-commerce has found a substantial increase in sales. The online spending spikes first occurred in late April to early May, about a month following the initial quarantine shutdown. According to market studies,…

Kingstar Media’s Current Direct to Consumer Focus As Canada’s #1 media buying agency with over 15 years of experience in the marketing industry, Kingstar Media is always ready to adapt to the latest advertising trends in changing times. With the last decade seeing the boom of social media, we were able to help guide our…

How Kingstar Media is Helping Businesses Pivot During COVID-19’s New Normal The COVID-19 pandemic has drastically changed life as we knew it. In the business world, companies in every industry have had to either completely halt their business or adapt their business model to properly follow shelter at home protocols. Luckily, as Canada’s #1 media…

Why now is the time to pivot your Radio strategy to TV Radio has long been one of the most efficient and effective ways to reach Canadians. The opportunity to speak to customers in their cars and physically on the way to a purchasing decision has driven retail sales for nearly 80 years. Indeed, radio…

Forced to transition to e-commerce? Here are some strategies for success Worldwide retail closures have turned marketing plans upside down for thousands of businesses. Many were slowly making the transition to e-commerce and are now forced to play catchup to support the increase of online purchasing that saw soaring gains of almost 50% in April. Even…

Scale Digital Revenue With Kingstar Media As advertisers, we are learning and adapting to market changes caused by COVID-19. It is evident that the pandemic is causing a shift in consumer behavior that will permanently change consumer purchase decisions. E-Commerce sales have increased by 29% year over year for the month of April. Amazon’s business…

How To Find And Work With The Right Type Of An Influencer Influencer marketing is a new branch of marketing, which has been one of the hottest trends over the last few years. With its growing popularity, more brands are looking for ways to start partnerships with influencers. So why is this type of marketing…

Canada vs. the US for DRTV We often like to think of Canada and the US as identical markets, with the same brands, consumer habits and overall approach to purchasing decisions. While Canada and the US do share the largest border in the world and most cultural norms, there are key differences when running a…